Multichannel Marketing

Metrics and Methods for On and Offline Success

Nonfiction, Computers, Internet
Cover of the book Multichannel Marketing by Akin Arikan, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Akin Arikan ISBN: 9781118059531
Publisher: Wiley Publication: May 4, 2011
Imprint: Sybex Language: English
Author: Akin Arikan
ISBN: 9781118059531
Publisher: Wiley
Publication: May 4, 2011
Imprint: Sybex
Language: English

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

More books from Wiley

Cover of the book Essentials for Occupational Health Nursing by Akin Arikan
Cover of the book The Handbook of Language, Gender, and Sexuality by Akin Arikan
Cover of the book Nursing Calculations and IV Therapy For Dummies - UK by Akin Arikan
Cover of the book Manual of Veterinary Transfusion Medicine and Blood Banking by Akin Arikan
Cover of the book John Milton Prose by Akin Arikan
Cover of the book Linux Server Security by Akin Arikan
Cover of the book Kid's Food Allergies For Dummies by Akin Arikan
Cover of the book The Handbook of the Neuropsychology of Language by Akin Arikan
Cover of the book Hydrogeochemistry Fundamentals and Advances, Groundwater Composition and Chemistry by Akin Arikan
Cover of the book The Law of Higher Education, A Comprehensive Guide to Legal Implications of Administrative Decision Making by Akin Arikan
Cover of the book The Architect in Practice by Akin Arikan
Cover of the book Essentials of DAS-II Assessment by Akin Arikan
Cover of the book Detox Your Desk by Akin Arikan
Cover of the book The Shaping of American Higher Education by Akin Arikan
Cover of the book QGIS and Applications in Water and Risks by Akin Arikan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy