MTV: The (r)evolution & impact between 1981 - 1994

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book MTV: The (r)evolution & impact between 1981 - 1994 by Jan-Patrick Stolpmann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jan-Patrick Stolpmann ISBN: 9783640919215
Publisher: GRIN Publishing Publication: May 18, 2011
Imprint: GRIN Publishing Language: English
Author: Jan-Patrick Stolpmann
ISBN: 9783640919215
Publisher: GRIN Publishing
Publication: May 18, 2011
Imprint: GRIN Publishing
Language: English

Essay from the year 2011 in the subject Sociology - Media, Art, Music, grade: 1,3, University of East London (BUSINESS SCHOOL), course: Global Music Production & Distribution, language: English, abstract: Music Television, or MTV, a cable television network that allocates most of its broadcasting time to music video clips, has had a great influence on popular culture in general, young people and on the music industry, since its first aired in August 1981. Initially viewed as a promotional channel for the music industry, it rapidly took on a life of its own and was perceived by spectators as an information source on the newest trends in music, fashion and attitude. (Denisoff, 1988) Goodwin (1992) commented that 'the video clips shown on MTV were a visual companion to rock 'n' roll, frequently being vulgar, violent, juvenile and tasteless -which charmed young viewers and insulted parents' (Goodwin, 1992). The network's enormous success attracted studio executives and advertisers attempted to capitalize on it. Soon television series, commercials and films were being produced in the music video style with rapid editing, glossy visuals and a pop music soundtrack. Many great music artists of the 80s made their initial public appearance on MTV, a fact that explains why some critics suggest that MTV was responsible for focusing on appearance and style over talent in the music industry. (MacDonald, 1990)

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Sociology - Media, Art, Music, grade: 1,3, University of East London (BUSINESS SCHOOL), course: Global Music Production & Distribution, language: English, abstract: Music Television, or MTV, a cable television network that allocates most of its broadcasting time to music video clips, has had a great influence on popular culture in general, young people and on the music industry, since its first aired in August 1981. Initially viewed as a promotional channel for the music industry, it rapidly took on a life of its own and was perceived by spectators as an information source on the newest trends in music, fashion and attitude. (Denisoff, 1988) Goodwin (1992) commented that 'the video clips shown on MTV were a visual companion to rock 'n' roll, frequently being vulgar, violent, juvenile and tasteless -which charmed young viewers and insulted parents' (Goodwin, 1992). The network's enormous success attracted studio executives and advertisers attempted to capitalize on it. Soon television series, commercials and films were being produced in the music video style with rapid editing, glossy visuals and a pop music soundtrack. Many great music artists of the 80s made their initial public appearance on MTV, a fact that explains why some critics suggest that MTV was responsible for focusing on appearance and style over talent in the music industry. (MacDonald, 1990)

More books from GRIN Publishing

Cover of the book Assessment of the internal environment of Matsushita Electric Industrial Co., Ltd. by Jan-Patrick Stolpmann
Cover of the book Lexical Relations by Jan-Patrick Stolpmann
Cover of the book Environmental accounting by Jan-Patrick Stolpmann
Cover of the book The Concept of Failure Represented by the Nisei Characters in John Okada's 'No-No Boy' by Jan-Patrick Stolpmann
Cover of the book Kündigung wegen 'geringfügiger' Vermögensdelikte by Jan-Patrick Stolpmann
Cover of the book Individual Case Study Report. A Change of Leadership Style within the 'Lufthansa Technik' Using Expert Interviews and SWOT-Analysis by Jan-Patrick Stolpmann
Cover of the book Welsh - A vanishing language through English loans by Jan-Patrick Stolpmann
Cover of the book The family group conference as a means of decision-making in matters of adult guardianship by Jan-Patrick Stolpmann
Cover of the book The Portfolio - an Alternative Assessment Method in the Foreign Language Classroom by Jan-Patrick Stolpmann
Cover of the book Harriet Jacobs - Incidents in the Life of a Slave Girl by Jan-Patrick Stolpmann
Cover of the book Discontent with democracy - How income inequality affects the satisfaction with democratic realities by Jan-Patrick Stolpmann
Cover of the book 'Two loves I have, of comfort and despair'. An examination of the addressees in Shakespeare's sonnets by Jan-Patrick Stolpmann
Cover of the book Konzernsteuerquote: Eine kritische Würdigung by Jan-Patrick Stolpmann
Cover of the book Presentation of the problem of racial and gender equality in Maya Angelou's poetry by Jan-Patrick Stolpmann
Cover of the book Donor harmonisation, Ownership and Aid Effectiveness by Jan-Patrick Stolpmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy