MTV: The (r)evolution & impact between 1981 - 1994

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book MTV: The (r)evolution & impact between 1981 - 1994 by Jan-Patrick Stolpmann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jan-Patrick Stolpmann ISBN: 9783640919215
Publisher: GRIN Publishing Publication: May 18, 2011
Imprint: GRIN Publishing Language: English
Author: Jan-Patrick Stolpmann
ISBN: 9783640919215
Publisher: GRIN Publishing
Publication: May 18, 2011
Imprint: GRIN Publishing
Language: English

Essay from the year 2011 in the subject Sociology - Media, Art, Music, grade: 1,3, University of East London (BUSINESS SCHOOL), course: Global Music Production & Distribution, language: English, abstract: Music Television, or MTV, a cable television network that allocates most of its broadcasting time to music video clips, has had a great influence on popular culture in general, young people and on the music industry, since its first aired in August 1981. Initially viewed as a promotional channel for the music industry, it rapidly took on a life of its own and was perceived by spectators as an information source on the newest trends in music, fashion and attitude. (Denisoff, 1988) Goodwin (1992) commented that 'the video clips shown on MTV were a visual companion to rock 'n' roll, frequently being vulgar, violent, juvenile and tasteless -which charmed young viewers and insulted parents' (Goodwin, 1992). The network's enormous success attracted studio executives and advertisers attempted to capitalize on it. Soon television series, commercials and films were being produced in the music video style with rapid editing, glossy visuals and a pop music soundtrack. Many great music artists of the 80s made their initial public appearance on MTV, a fact that explains why some critics suggest that MTV was responsible for focusing on appearance and style over talent in the music industry. (MacDonald, 1990)

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Sociology - Media, Art, Music, grade: 1,3, University of East London (BUSINESS SCHOOL), course: Global Music Production & Distribution, language: English, abstract: Music Television, or MTV, a cable television network that allocates most of its broadcasting time to music video clips, has had a great influence on popular culture in general, young people and on the music industry, since its first aired in August 1981. Initially viewed as a promotional channel for the music industry, it rapidly took on a life of its own and was perceived by spectators as an information source on the newest trends in music, fashion and attitude. (Denisoff, 1988) Goodwin (1992) commented that 'the video clips shown on MTV were a visual companion to rock 'n' roll, frequently being vulgar, violent, juvenile and tasteless -which charmed young viewers and insulted parents' (Goodwin, 1992). The network's enormous success attracted studio executives and advertisers attempted to capitalize on it. Soon television series, commercials and films were being produced in the music video style with rapid editing, glossy visuals and a pop music soundtrack. Many great music artists of the 80s made their initial public appearance on MTV, a fact that explains why some critics suggest that MTV was responsible for focusing on appearance and style over talent in the music industry. (MacDonald, 1990)

More books from GRIN Publishing

Cover of the book Immigration and the welfare state - A comparative perspective of asylum and highly-skilled migration in Britain and Germany by Jan-Patrick Stolpmann
Cover of the book Synthesis and characterization of silver nanoparticles by 'Rhizopus stolonifer' and its activity against multidrug resistant 'Escherichia coli' and 'Staphylococcus aureus' by Jan-Patrick Stolpmann
Cover of the book 'Circle of Friends' as novel and film version by Jan-Patrick Stolpmann
Cover of the book Security Issues In Mobile Ad-Hoc Network & Solutions by Jan-Patrick Stolpmann
Cover of the book Fanning Off the Sparks: Kenyas Dilemma to Cooperate with ICC or Ignore Arrest Warrant to Save Relations with Sudan by Jan-Patrick Stolpmann
Cover of the book Successes and failures of Harold Wilson's premiership by Jan-Patrick Stolpmann
Cover of the book The Impact of Corporate Governance on Innovativeness by Jan-Patrick Stolpmann
Cover of the book The national question in contemporary Hungarian politics by Jan-Patrick Stolpmann
Cover of the book Supply Chain Management for production industry by Jan-Patrick Stolpmann
Cover of the book Satire in DeLillo's 'White Noise' by Jan-Patrick Stolpmann
Cover of the book The Influence of Institutional Investors on Corporate Management and Corporate Governance in Germany by Jan-Patrick Stolpmann
Cover of the book Apraxie und Spiegelneurone by Jan-Patrick Stolpmann
Cover of the book A Letter to the Women of England by Jan-Patrick Stolpmann
Cover of the book The Last COIN Lecture by Jan-Patrick Stolpmann
Cover of the book Conceptual Blending in Advertisements by Jan-Patrick Stolpmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy