Modern-Day Vikings

A Pracical Guide to Interacting with the Swedes

Nonfiction, Reference & Language, Foreign Languages, Scandinavian, Travel, Europe, Scandinavia, History
Cover of the book Modern-Day Vikings by Christina Johansson Robinowitz, Lisa Werner Carr, Quercus
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Author: Christina Johansson Robinowitz, Lisa Werner Carr ISBN: 9780585434414
Publisher: Quercus Publication: January 11, 2011
Imprint: Nicholas Brealey Language: English
Author: Christina Johansson Robinowitz, Lisa Werner Carr
ISBN: 9780585434414
Publisher: Quercus
Publication: January 11, 2011
Imprint: Nicholas Brealey
Language: English

"This is the bible for anyone being transferred to Sweden!" - Magnus Moliteus, Executive Director, Invest in Sweden Agency

Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social.

True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"This is the bible for anyone being transferred to Sweden!" - Magnus Moliteus, Executive Director, Invest in Sweden Agency

Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social.

True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.

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