Moderating Focus Groups
A Practical Guide for Group Facilitation
Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
| Author: | Dr. Thomas L. Greenbaum | ISBN: | 9781506320564 |
| Publisher: | SAGE Publications | Publication: | November 18, 1999 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Dr. Thomas L. Greenbaum |
| ISBN: | 9781506320564 |
| Publisher: | SAGE Publications |
| Publication: | November 18, 1999 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
