Author: | A. Martelli | ISBN: | 9781137293503 |
Publisher: | Palgrave Macmillan UK | Publication: | October 1, 2014 |
Imprint: | Palgrave Macmillan | Language: | English |
Author: | A. Martelli |
ISBN: | 9781137293503 |
Publisher: | Palgrave Macmillan UK |
Publication: | October 1, 2014 |
Imprint: | Palgrave Macmillan |
Language: | English |
Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.
Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.