Modeling Techniques in Predictive Analytics

Business Problems and Solutions with R, Revised and Expanded Edition

Nonfiction, Science & Nature, Technology, Operations Research, Business & Finance, Economics, Statistics, Computers, Database Management
Cover of the book Modeling Techniques in Predictive Analytics by Thomas W. Miller, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Thomas W. Miller ISBN: 9780133886191
Publisher: Pearson Education Publication: September 29, 2014
Imprint: Pearson FT Press Language: English
Author: Thomas W. Miller
ISBN: 9780133886191
Publisher: Pearson Education
Publication: September 29, 2014
Imprint: Pearson FT Press
Language: English

To succeed with predictive analytics, you must understand it on three levels:

 

Strategy and management

Methods and models

Technology and code

 

This up-to-the-minute reference thoroughly covers all three categories.

 

Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you’re new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you’re already a modeler, programmer, or manager, it will teach you crucial skills you don’t yet have.

 

Unlike competitive books, this guide illuminates the discipline through realistic vignettes and intuitive data visualizations–not complex math. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more.

 

Every chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work–and maximize their value.

 

Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively.

 

All data sets, extensive R code, and additional examples available for download at http://www.ftpress.com/miller

 

If you want to make the most of predictive analytics, data science, and big data, this is the book for you. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike.

 

Miller addresses multiple business cases and challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data.

 

You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic R programs that deliver actionable insights.

 

You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Throughout, Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance.

 

This edition adds five new case studies, updates all code for the newest versions of R, adds more commenting to clarify how the code works, and offers a more detailed and up-to-date primer on data science methods.

 

Gain powerful, actionable, profitable insights about:

  • Advertising and promotion
  • Consumer preference and choice
  • Market baskets and related purchases
  • Economic forecasting
  • Operations management
  • Unstructured text and language
  • Customer sentiment
  • Brand and price
  • Sports team performance
  • And much more

 

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To succeed with predictive analytics, you must understand it on three levels:

 

Strategy and management

Methods and models

Technology and code

 

This up-to-the-minute reference thoroughly covers all three categories.

 

Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you’re new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you’re already a modeler, programmer, or manager, it will teach you crucial skills you don’t yet have.

 

Unlike competitive books, this guide illuminates the discipline through realistic vignettes and intuitive data visualizations–not complex math. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more.

 

Every chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work–and maximize their value.

 

Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively.

 

All data sets, extensive R code, and additional examples available for download at http://www.ftpress.com/miller

 

If you want to make the most of predictive analytics, data science, and big data, this is the book for you. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike.

 

Miller addresses multiple business cases and challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data.

 

You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic R programs that deliver actionable insights.

 

You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Throughout, Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance.

 

This edition adds five new case studies, updates all code for the newest versions of R, adds more commenting to clarify how the code works, and offers a more detailed and up-to-date primer on data science methods.

 

Gain powerful, actionable, profitable insights about:

 

 

More books from Pearson Education

Cover of the book Microsoft XNA Game Studio 3.0 Unleashed by Thomas W. Miller
Cover of the book Statistical Tolerancing in Design for Six Sigma (Digital Short Cut) by Thomas W. Miller
Cover of the book The Natural Gas Revolution by Thomas W. Miller
Cover of the book Agile Product Management with Scrum: Creating Products that Customers Love by Thomas W. Miller
Cover of the book Canon Rebel T1i/500D: From Snapshots to Great Shots by Thomas W. Miller
Cover of the book PHP for the Web by Thomas W. Miller
Cover of the book Aerial Photography and Videography Using Drones by Thomas W. Miller
Cover of the book Windows PowerShell 2.0 Best Practices by Thomas W. Miller
Cover of the book Dealing with Retirement Risks by Thomas W. Miller
Cover of the book A Practical Guide to Linux Commands, Editors, and Shell Programming by Thomas W. Miller
Cover of the book Designing for the Social Web by Thomas W. Miller
Cover of the book Agile Project Management with Kanban by Thomas W. Miller
Cover of the book The Con Men by Thomas W. Miller
Cover of the book Twelfth Night: York Notes for AS & A2 by Thomas W. Miller
Cover of the book Outsmart! by Thomas W. Miller
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy