Modeling Markets

Analyzing Marketing Phenomena and Improving Marketing Decision Making

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Modeling Markets by Jaap E. Wieringa, Koen H. Pauwels, Peter S.H. Leeflang, Tammo H.A. Bijmolt, Springer New York
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Author: Jaap E. Wieringa, Koen H. Pauwels, Peter S.H. Leeflang, Tammo H.A. Bijmolt ISBN: 9781493920860
Publisher: Springer New York Publication: November 12, 2014
Imprint: Springer Language: English
Author: Jaap E. Wieringa, Koen H. Pauwels, Peter S.H. Leeflang, Tammo H.A. Bijmolt
ISBN: 9781493920860
Publisher: Springer New York
Publication: November 12, 2014
Imprint: Springer
Language: English

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.

Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. 

In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.

Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. 

In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

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