Microstyle: The Art of Writing Little

Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Composition & Creative Writing
Cover of the book Microstyle: The Art of Writing Little by Christopher Johnson, W. W. Norton & Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christopher Johnson ISBN: 9780393082333
Publisher: W. W. Norton & Company Publication: July 25, 2011
Imprint: W. W. Norton & Company Language: English
Author: Christopher Johnson
ISBN: 9780393082333
Publisher: W. W. Norton & Company
Publication: July 25, 2011
Imprint: W. W. Norton & Company
Language: English

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

More books from W. W. Norton & Company

Cover of the book Archangel: Fiction by Christopher Johnson
Cover of the book Jack Kennedy: The Education of a Statesman by Christopher Johnson
Cover of the book The Thirteen Gun Salute (Vol. Book 13) (Aubrey/Maturin Novels) by Christopher Johnson
Cover of the book Elegies for the Brokenhearted: A Novel by Christopher Johnson
Cover of the book The ABCs of How We Learn: 26 Scientifically Proven Approaches, How They Work, and When to Use Them by Christopher Johnson
Cover of the book The New Annotated Sherlock Holmes: The Complete Short Stories: The Adventures of Sherlock Holmes and The Memoirs of Sherlock Holmes (Non-slipcased edition) (Vol. 1) (The Annotated Books) by Christopher Johnson
Cover of the book Alone on the Wall (Expanded edition) by Christopher Johnson
Cover of the book Toxic Flora: Poems by Christopher Johnson
Cover of the book Heating & Cooling: 52 Micro-Memoirs by Christopher Johnson
Cover of the book Rooms Are Never Finished: Poems by Christopher Johnson
Cover of the book Fatal Rivalry: Flodden, 1513: Henry VIII and James IV and the Decisive Battle for Renaissance Britain by Christopher Johnson
Cover of the book Planning A Tragedy: The Americanization of the War in Vietnam by Christopher Johnson
Cover of the book The Dream of Reason: A History of Western Philosophy from the Greeks to the Renaissance (New Edition) by Christopher Johnson
Cover of the book The Magic Words: Writing Great Books for Children and Young Adults by Christopher Johnson
Cover of the book Club Soccer 101: The Essential Guide to the Stars, Stats, and Stories of 101 of the Greatest Teams in the World by Christopher Johnson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy