MicroMarketing: Get Big Results by Thinking and Acting Small

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book MicroMarketing: Get Big Results by Thinking and Acting Small by Greg Verdino, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Greg Verdino ISBN: 9780071702485
Publisher: McGraw-Hill Education Publication: June 18, 2010
Imprint: McGraw-Hill Education Language: English
Author: Greg Verdino
ISBN: 9780071702485
Publisher: McGraw-Hill Education
Publication: June 18, 2010
Imprint: McGraw-Hill Education
Language: English

Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.

Where does your brand fit in?

In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small.

microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.

You’ll find the answers to today’s toughest questions:

  • How do I earn the attention of the right influencers and my core customers?
  • How do I really build my brand one blog post, one video clip, or even one tweet at a time?
  • How do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to- peer distribution?
  • How do I strike a balance between tapping into today’s biggest marketing trends without losing sight of the little things that matter?

When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches.

It’s time to start building your brand, finding new customers, establishing relationships, and getting real results on this exciting new frontier. microMARKETING will show you the way.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.

Where does your brand fit in?

In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small.

microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.

You’ll find the answers to today’s toughest questions:

When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches.

It’s time to start building your brand, finding new customers, establishing relationships, and getting real results on this exciting new frontier. microMARKETING will show you the way.

More books from McGraw-Hill Education

Cover of the book Developmental Coaching: Working With The Self by Greg Verdino
Cover of the book Concrete: Microstructure, Properties, and Materials by Greg Verdino
Cover of the book McGraw-Hill Education Complete Medical Spanish by Greg Verdino
Cover of the book The History of Chinese Contemporary Educational Thoughts by Greg Verdino
Cover of the book Clinical Manual and Review of Transesophageal Echocardiography, Second Edition by Greg Verdino
Cover of the book Visual Perception: A Clinical Orientation, Fourth Edition by Greg Verdino
Cover of the book The Properties of Gases and Liquids 5E by Greg Verdino
Cover of the book 5 Steps to a 5 AP Microeconomics/Macroeconomics Flashcards by Greg Verdino
Cover of the book VHDL: Programming by Example by Greg Verdino
Cover of the book Nice Girls Can Finish First : Getting the Results You Want and the Respect You Deserve . . . While Still Being Liked: Getting the Results You Want and the Respect You Deserve . . . While Still Being Liked by Greg Verdino
Cover of the book Understanding Hedge Funds by Greg Verdino
Cover of the book Fibonacci Trading, Chapter 14 - Triggers and Indicators by Greg Verdino
Cover of the book Land Treatment Systems for Municipal and Industrial Wastes by Greg Verdino
Cover of the book EMS Medicine by Greg Verdino
Cover of the book Design for Six Sigma Statistics, Chapter 9 - Detecting Changes in Nonnormal Data by Greg Verdino
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy