Media, Telecommunications, and Business Strategy

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Media, Telecommunications, and Business Strategy by Richard A. Gershon, Taylor and Francis
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Author: Richard A. Gershon ISBN: 9781136288913
Publisher: Taylor and Francis Publication: July 18, 2013
Imprint: Routledge Language: English
Author: Richard A. Gershon
ISBN: 9781136288913
Publisher: Taylor and Francis
Publication: July 18, 2013
Imprint: Routledge
Language: English

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.  Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.

The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.  Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.

The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

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