Media Strategies

Managing content, platforms and relationships

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Media Strategies by Jane Johnston, Katie Rowney, Allen & Unwin
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Author: Jane Johnston, Katie Rowney ISBN: 9781760637095
Publisher: Allen & Unwin Publication: July 16, 2018
Imprint: Allen & Unwin Language: English
Author: Jane Johnston, Katie Rowney
ISBN: 9781760637095
Publisher: Allen & Unwin
Publication: July 16, 2018
Imprint: Allen & Unwin
Language: English

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it.

Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships.

Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.

'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist

'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia

'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it.

Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships.

Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.

'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist

'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia

'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University

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