Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition.

Nonfiction, Reference & Language, Language Arts, Journalism
Cover of the book Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition. by Dennis F. Herrick, University of New Mexico Press
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Author: Dennis F. Herrick ISBN: 9780826351647
Publisher: University of New Mexico Press Publication: August 15, 2012
Imprint: University of New Mexico Press Language: English
Author: Dennis F. Herrick
ISBN: 9780826351647
Publisher: University of New Mexico Press
Publication: August 15, 2012
Imprint: University of New Mexico Press
Language: English

The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

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