Media Literacy and Semiotics

Nonfiction, Social & Cultural Studies, Social Science, Sociology, History
Cover of the book Media Literacy and Semiotics by E. Gaines, Palgrave Macmillan US
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Author: E. Gaines ISBN: 9780230115514
Publisher: Palgrave Macmillan US Publication: December 20, 2010
Imprint: Palgrave Macmillan Language: English
Author: E. Gaines
ISBN: 9780230115514
Publisher: Palgrave Macmillan US
Publication: December 20, 2010
Imprint: Palgrave Macmillan
Language: English

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

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Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

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