Media Literacy
Keys to Interpreting Media Messages
Nonfiction, Social & Cultural Studies, Current Events, Political Science, Government, Local Government, Social Science, Cultural Studies, Popular Culture
| Author: | Art Silverblatt, Irving Lee Rother, Maureen Baron | ISBN: | 1230001460803 |
| Publisher: | DIMLE | Publication: | December 9, 2016 |
| Imprint: | Language: | English |
| Author: | Art Silverblatt, Irving Lee Rother, Maureen Baron |
| ISBN: | 1230001460803 |
| Publisher: | DIMLE |
| Publication: | December 9, 2016 |
| Imprint: | |
| Language: | English |
Media Literacy: Keys to Interpreting Media Messages offers a critical approach that will enable students to better understand the information, messages, ideologies and entertainment factors conveyed through the channels of mass communication—print, photography, film, radio, television, and digital media.
Part I presents a theoretical framework for the critical analysis of media text. Part II gives students the opportunity to apply this methodological framework to a variety of media formats: journalism, advertising, and political communications. Part III consists of a brief consideration of mass media issues (E.G. violence in the media, media and children, media and social change, and global communications), as well as a discussion of potential outcomes once people become more media literate. However, since the first edition of this text was published in 1995, much has happened in the world of media. The text reflects recent developments, particularly in the realm of digital literacy. In addition, many examples (particularly the chapters on Political Communications and Digital Media Communications) in earlier editions are out-dated and have been replaced by current examples.
This Canadian edition is steeped in the Canadian Media Literacy theoretical perspective and tradition, which focuses on construction as well as deconstruction, and which emphasizes student empowerment through education rather than a uniquely deconstruction and protectionist emphasis.
Media Literacy: Keys to Interpreting Media Messages offers a critical approach that will enable students to better understand the information, messages, ideologies and entertainment factors conveyed through the channels of mass communication—print, photography, film, radio, television, and digital media.
Part I presents a theoretical framework for the critical analysis of media text. Part II gives students the opportunity to apply this methodological framework to a variety of media formats: journalism, advertising, and political communications. Part III consists of a brief consideration of mass media issues (E.G. violence in the media, media and children, media and social change, and global communications), as well as a discussion of potential outcomes once people become more media literate. However, since the first edition of this text was published in 1995, much has happened in the world of media. The text reflects recent developments, particularly in the realm of digital literacy. In addition, many examples (particularly the chapters on Political Communications and Digital Media Communications) in earlier editions are out-dated and have been replaced by current examples.
This Canadian edition is steeped in the Canadian Media Literacy theoretical perspective and tradition, which focuses on construction as well as deconstruction, and which emphasizes student empowerment through education rather than a uniquely deconstruction and protectionist emphasis.
