Media Economics

Business & Finance, Economics, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Media Economics by Professor Stuart Cunningham, Prof Terry Flew, Adam Swift, Palgrave Macmillan
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Author: Professor Stuart Cunningham, Prof Terry Flew, Adam Swift ISBN: 9781137516060
Publisher: Palgrave Macmillan Publication: May 1, 2015
Imprint: Palgrave Macmillan Language: English
Author: Professor Stuart Cunningham, Prof Terry Flew, Adam Swift
ISBN: 9781137516060
Publisher: Palgrave Macmillan
Publication: May 1, 2015
Imprint: Palgrave Macmillan
Language: English
Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms.

In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms.

In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.

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