Media Corporate Entrepreneurship

Theories and Cases

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries, Reference
Cover of the book Media Corporate Entrepreneurship by Min Hang, Springer Singapore
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Author: Min Hang ISBN: 9789811021220
Publisher: Springer Singapore Publication: October 6, 2016
Imprint: Springer Language: English
Author: Min Hang
ISBN: 9789811021220
Publisher: Springer Singapore
Publication: October 6, 2016
Imprint: Springer
Language: English

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.

The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.

This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.

The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.

This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies. 

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