Media Competition and Coexistence

The Theory of the Niche

Nonfiction, Reference & Language, Law, Media & the Law, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Media Competition and Coexistence by John W. Dimmick, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John W. Dimmick ISBN: 9781135650315
Publisher: Taylor and Francis Publication: December 18, 2002
Imprint: Routledge Language: English
Author: John W. Dimmick
ISBN: 9781135650315
Publisher: Taylor and Francis
Publication: December 18, 2002
Imprint: Routledge
Language: English

This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies.

Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities.

A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies.

Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities.

A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.

More books from Taylor and Francis

Cover of the book The Sociology of Education by John W. Dimmick
Cover of the book The Routledge Handbook of Chinese Second Language Acquisition by John W. Dimmick
Cover of the book Judith Butler's Precarious Politics by John W. Dimmick
Cover of the book Social Justice and Medical Practice by John W. Dimmick
Cover of the book China's Economic Relations with the West and Japan, 1949-1979 by John W. Dimmick
Cover of the book Except-Africa by John W. Dimmick
Cover of the book Policy and Practice in Science Education for the Gifted by John W. Dimmick
Cover of the book Turkic Soundscapes by John W. Dimmick
Cover of the book Curriculum Development in the Postmodern Era by John W. Dimmick
Cover of the book God and Caesar by John W. Dimmick
Cover of the book Migration in Comparative Perspective by John W. Dimmick
Cover of the book Ethics and Economic Affairs by John W. Dimmick
Cover of the book The Legacy of George W. Bush's Foreign Policy by John W. Dimmick
Cover of the book Grandparents by John W. Dimmick
Cover of the book Globalization and Civilizations by John W. Dimmick
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy