Media Communication

An Introduction to Theory and Process

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Social & Cultural Studies, Social Science
Cover of the book Media Communication by James Watson, Palgrave Macmillan
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Author: James Watson ISBN: 9781137428233
Publisher: Palgrave Macmillan Publication: January 8, 2016
Imprint: Palgrave Macmillan Language: English
Author: James Watson
ISBN: 9781137428233
Publisher: Palgrave Macmillan
Publication: January 8, 2016
Imprint: Palgrave Macmillan
Language: English

The fourth edition of this essential text provides a complete and well-rounded introduction to the study of media and communication in the modern world. It explores the evolution of media and communication and surveys a full range of media theories, using these perspectives to explain social issues and navigate the constantly shifting media landscape in the 21st century.

The new edition reflects significant contemporary developments relevant to the field, including the explosion of internet use, the growth of social media and major changes in the journalism industry in recent years. Still covering all of the key topics for introductory media and communication courses, the text draws on current and widely-recognised examples so that students can relate theory to their everyday experiences of media.

Written in a lucid and engaging style, the chapters critically examine the role, ownership and constraints of media production, but helpfully clarify terminology and point students towards further reading and discussion topics along the way. The book stands as an invaluable resource for all students of media studies, communication studies and journalism.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The fourth edition of this essential text provides a complete and well-rounded introduction to the study of media and communication in the modern world. It explores the evolution of media and communication and surveys a full range of media theories, using these perspectives to explain social issues and navigate the constantly shifting media landscape in the 21st century.

The new edition reflects significant contemporary developments relevant to the field, including the explosion of internet use, the growth of social media and major changes in the journalism industry in recent years. Still covering all of the key topics for introductory media and communication courses, the text draws on current and widely-recognised examples so that students can relate theory to their everyday experiences of media.

Written in a lucid and engaging style, the chapters critically examine the role, ownership and constraints of media production, but helpfully clarify terminology and point students towards further reading and discussion topics along the way. The book stands as an invaluable resource for all students of media studies, communication studies and journalism.

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