Media Audiences

Effects, Users, Institutions, and Power

Business & Finance, Marketing & Sales, Research, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Media Audiences by John L. Sullivan, SAGE Publications
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Author: John L. Sullivan ISBN: 9781452289939
Publisher: SAGE Publications Publication: October 23, 2012
Imprint: SAGE Publications, Inc Language: English
Author: John L. Sullivan
ISBN: 9781452289939
Publisher: SAGE Publications
Publication: October 23, 2012
Imprint: SAGE Publications, Inc
Language: English

Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

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Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

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