Measuring the Digital World

Using Digital Analytics to Drive Better Digital Experiences

Nonfiction, Computers, Internet, Electronic Commerce, Database Management
Cover of the book Measuring the Digital World by Gary Angel, Pearson Education
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Author: Gary Angel ISBN: 9780134195131
Publisher: Pearson Education Publication: November 20, 2015
Imprint: Pearson FT Press Language: English
Author: Gary Angel
ISBN: 9780134195131
Publisher: Pearson Education
Publication: November 20, 2015
Imprint: Pearson FT Press
Language: English

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

** **

The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences!

  • Helps you capture the knowledge you need to deliver deep personalization at scale
  • Reflects today’s latest insights into digital behavior and consumer psychology
  • For every digital marketer, analyst, and executive who wants to improve performance

To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences.

 

Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors… what they were trying to accomplish…how well you helped them… how you can personalize and optimize their digital experiences from now on… how you can use measurement to provide deep personalization at scale.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

** **

The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences!

To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences.

 

Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors… what they were trying to accomplish…how well you helped them… how you can personalize and optimize their digital experiences from now on… how you can use measurement to provide deep personalization at scale.

 

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