McQuail's Mass Communication Theory

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Social & Cultural Studies, Social Science
Cover of the book McQuail's Mass Communication Theory by Denis McQuail, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Denis McQuail ISBN: 9781446244029
Publisher: SAGE Publications Publication: February 18, 2010
Imprint: SAGE Publications Ltd Language: English
Author: Denis McQuail
ISBN: 9781446244029
Publisher: SAGE Publications
Publication: February 18, 2010
Imprint: SAGE Publications Ltd
Language: English

"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here."
- Mark Deuze, Indiana University and Leiden University

"This is a unique work tested by time and generations of students around the world - North, South, East and West."
- Kaarle Nordenstreng, University of Tampere

"McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field."
- Anders Hansen, University of Leicester

With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.

It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Unmatched in coverage and used across the globe, this book includes:

  • Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects
  • New boxed case studies on key research publications, to familiarize students with the critical research texts in the field
  • Definitions, examples, and illustrations throughout to bring abstract concepts to life.

McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here."
- Mark Deuze, Indiana University and Leiden University

"This is a unique work tested by time and generations of students around the world - North, South, East and West."
- Kaarle Nordenstreng, University of Tampere

"McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field."
- Anders Hansen, University of Leicester

With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.

It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Unmatched in coverage and used across the globe, this book includes:

McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

More books from SAGE Publications

Cover of the book The SAGE Handbook of Criminological Research Methods by Denis McQuail
Cover of the book Behind the Scenes by Denis McQuail
Cover of the book Promoting Health in Schools by Denis McQuail
Cover of the book Qualitative Methods for Family Studies and Human Development by Denis McQuail
Cover of the book Doing a Literature Review in Nursing, Health and Social Care by Denis McQuail
Cover of the book The SAGE Encyclopedia of Educational Technology by Denis McQuail
Cover of the book Communication Planning by Denis McQuail
Cover of the book Combating Terrorism by Denis McQuail
Cover of the book Creating Balance in Children's Lives by Denis McQuail
Cover of the book Keywords in Qualitative Methods by Denis McQuail
Cover of the book The SAGE International Handbook of Educational Evaluation by Denis McQuail
Cover of the book Urban Regeneration by Denis McQuail
Cover of the book Media Construction of Environment and Sustainability in India by Denis McQuail
Cover of the book The Predictive Postcode by Denis McQuail
Cover of the book Career Theory and Practice by Denis McQuail
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy