McLuhan’s Children

The Greenpeace Message and the Media

Nonfiction, Social & Cultural Studies, Political Science, Government, Public Policy, Social Science
Cover of the book McLuhan’s Children by Stephen Dale, Between the Lines
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Author: Stephen Dale ISBN: 9781926662176
Publisher: Between the Lines Publication: September 17, 1996
Imprint: Between the Lines Language: English
Author: Stephen Dale
ISBN: 9781926662176
Publisher: Between the Lines
Publication: September 17, 1996
Imprint: Between the Lines
Language: English

McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.

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McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.

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