Mastering the Numbers

Smart Skills

This book is designed to give any professional from a non-financial background the skills and confidence to add that critical financial dimension to their skillset. Quickly and accurately read and interpret accounts, including forecasts, balance sheets and profit and loss reports. Understand the difference between revenue, profit, cash flow, overhead and margin to make better financial decisions and produce budgets and forecasts with confidence. Effectively communicate financial performance to your management or employees. Whether you are an entrepreneur with a great business idea but no idea how to explain your plans to potential investors, or a marketing professional hoping to understand accounting jargon in your financial reports, this guide can give you the skills and knowledge you need to succeed.