Mastering the New Media Landscape

Embrace the Micromedia Mindset

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Mastering the New Media Landscape by Barbara Cave Henricks, Rusty Shelton, Berrett-Koehler Publishers
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Author: Barbara Cave Henricks, Rusty Shelton ISBN: 9781626565821
Publisher: Berrett-Koehler Publishers Publication: March 7, 2016
Imprint: Berrett-Koehler Publishers Language: English
Author: Barbara Cave Henricks, Rusty Shelton
ISBN: 9781626565821
Publisher: Berrett-Koehler Publishers
Publication: March 7, 2016
Imprint: Berrett-Koehler Publishers
Language: English

**The New Way to Get Noticed

The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.**

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**The New Way to Get Noticed

The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.**

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