Mastering e-Business
Business & Finance, Industries & Professions, Information Management, Nonfiction, Computers, Internet, Electronic Commerce
| Author: | Paul Grefen | ISBN: | 9781136953156 |
| Publisher: | Taylor and Francis | Publication: | July 2, 2010 |
| Imprint: | Routledge | Language: | English |
| Author: | Paul Grefen |
| ISBN: | 9781136953156 |
| Publisher: | Taylor and Francis |
| Publication: | July 2, 2010 |
| Imprint: | Routledge |
| Language: | English |
e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
- Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
- Organization – analyzes how organizations and their processes are structured to achieve strategic goals
- Architecture – explains the high level design of advanced information systems to describe how e-Business functions
- Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
- Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
- Organization – analyzes how organizations and their processes are structured to achieve strategic goals
- Architecture – explains the high level design of advanced information systems to describe how e-Business functions
- Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
