Marketing the City

The role of flagship developments in urban regeneration

Nonfiction, Art & Architecture, Architecture, Landscape, Planning
Cover of the book Marketing the City by H. Smyth, Taylor and Francis
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Author: H. Smyth ISBN: 9781135825874
Publisher: Taylor and Francis Publication: November 4, 2005
Imprint: Taylor & Francis Language: English
Author: H. Smyth
ISBN: 9781135825874
Publisher: Taylor and Francis
Publication: November 4, 2005
Imprint: Taylor & Francis
Language: English

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

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