Marketing: The Basics

Business & Finance, Management & Leadership, Management
Cover of the book Marketing: The Basics by Karl Moore, Niketh Pareek, Taylor and Francis
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Author: Karl Moore, Niketh Pareek ISBN: 9781135225902
Publisher: Taylor and Francis Publication: December 4, 2009
Imprint: Routledge Language: English
Author: Karl Moore, Niketh Pareek
ISBN: 9781135225902
Publisher: Taylor and Francis
Publication: December 4, 2009
Imprint: Routledge
Language: English

‘…a punchy, stripped-down version of what marketing is all about.’The Times Higher Education Supplement

If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

  • Explains the fundamentals of marketing and useful concepts such as the Long Tail
  • Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
  • Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

‘…a punchy, stripped-down version of what marketing is all about.’The Times Higher Education Supplement

If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

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