Marketing Strategies for Central and Eastern Europe

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Marketing Strategies for Central and Eastern Europe by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781351765565
Publisher: Taylor and Francis Publication: June 27, 2018
Imprint: Routledge Language: English
Author:
ISBN: 9781351765565
Publisher: Taylor and Francis
Publication: June 27, 2018
Imprint: Routledge
Language: English

This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.

More books from Taylor and Francis

Cover of the book K-12 Case Studies for School Administrators by
Cover of the book The Monetary History of Gold by
Cover of the book Bounded Rationality and Behavioural Economics by
Cover of the book A Psychoanalytic Theory of Infantile Experience by
Cover of the book South Africa by
Cover of the book Latin Lyric and Elegiac Poetry by
Cover of the book Mainstreaming Landscape through the European Landscape Convention by
Cover of the book The Grip Book by
Cover of the book The Force of Fashion in Politics and Society by
Cover of the book Theories and Methodologies in Postgraduate Feminist Research by
Cover of the book Climate Change and Genocide by
Cover of the book Unheeded Hinterland by
Cover of the book Parliaments in Contemporary Western Europe by
Cover of the book Developmental Disorders by
Cover of the book North American Integration by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy