Marketing Public Policy

Complexity, Hurts and Minefields

Business & Finance
Cover of the book Marketing Public Policy by Basskaran Nair, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Basskaran Nair ISBN: 9781351362153
Publisher: Taylor and Francis Publication: February 21, 2018
Imprint: Routledge Language: English
Author: Basskaran Nair
ISBN: 9781351362153
Publisher: Taylor and Francis
Publication: February 21, 2018
Imprint: Routledge
Language: English

Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions.

From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions.

From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.

More books from Taylor and Francis

Cover of the book Latent Variable and Latent Structure Models by Basskaran Nair
Cover of the book Helping Children with Reading and Spelling by Basskaran Nair
Cover of the book Feminist Geographies by Basskaran Nair
Cover of the book The Just Economy by Basskaran Nair
Cover of the book Freaks, Geeks, and Cool Kids by Basskaran Nair
Cover of the book Land Privatization in Mexico by Basskaran Nair
Cover of the book The Digital Songstream by Basskaran Nair
Cover of the book Vijayanagara Voices by Basskaran Nair
Cover of the book Reasoning and Thinking by Basskaran Nair
Cover of the book Interactive Processes in Reading by Basskaran Nair
Cover of the book Routledge Handbook of Food as a Commons by Basskaran Nair
Cover of the book Latin American Thought by Basskaran Nair
Cover of the book Cinema as Weather by Basskaran Nair
Cover of the book Handbook of Public Communication of Science and Technology by Basskaran Nair
Cover of the book Thoughts on Thought by Basskaran Nair
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy