Marketing National Parks for Sustainable Tourism

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Marketing National Parks for Sustainable Tourism by Dr. Stephen L. Wearing, Dr. Stephen Schweinsberg, Dr. John Tower, Channel View Publications
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Author: Dr. Stephen L. Wearing, Dr. Stephen Schweinsberg, Dr. John Tower ISBN: 9781845415600
Publisher: Channel View Publications Publication: February 4, 2016
Imprint: Channel View Publications Language: English
Author: Dr. Stephen L. Wearing, Dr. Stephen Schweinsberg, Dr. John Tower
ISBN: 9781845415600
Publisher: Channel View Publications
Publication: February 4, 2016
Imprint: Channel View Publications
Language: English

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

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