Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches

Fresh Ideas, Proven Techniques, and Innovative Approaches

Nonfiction, Reference & Language, Language Arts, Library & Information Services
Cover of the book Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches by Paula Watson-Lakamp, ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paula Watson-Lakamp ISBN: 9781610698948
Publisher: ABC-CLIO Publication: May 7, 2015
Imprint: Libraries Unlimited Language: English
Author: Paula Watson-Lakamp
ISBN: 9781610698948
Publisher: ABC-CLIO
Publication: May 7, 2015
Imprint: Libraries Unlimited
Language: English

Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals.

The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals.

The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.

More books from ABC-CLIO

Cover of the book Philosophers of War: The Evolution of History's Greatest Military Thinkers [2 volumes] by Paula Watson-Lakamp
Cover of the book Unconventional Warriors: The Fantasy of the American Resistance Fighter in Television and Film by Paula Watson-Lakamp
Cover of the book The European Invasion of North America: Colonial Conflict Along the Hudson-Champlain Corridor, 1609–1760 by Paula Watson-Lakamp
Cover of the book Stem Cells, 2nd Edition by Paula Watson-Lakamp
Cover of the book Global Business Etiquette: A Guide to International Communication and Customs, 2nd Edition by Paula Watson-Lakamp
Cover of the book Putting Your Values to Work: Becoming the Leader Others Want to Follow by Paula Watson-Lakamp
Cover of the book The MBA Slingshot for Women: Using Business School to Catapult Your Career by Paula Watson-Lakamp
Cover of the book Women's Rights in the United States: A Comprehensive Encyclopedia of Issues, Events, and People [4 volumes] by Paula Watson-Lakamp
Cover of the book The History of India by Paula Watson-Lakamp
Cover of the book Seeking the Sacred with Psychoactive Substances: Chemical Paths to Spirituality and to God [2 volumes] by Paula Watson-Lakamp
Cover of the book Hip Hop Dance by Paula Watson-Lakamp
Cover of the book Artifacts from Ancient Egypt by Paula Watson-Lakamp
Cover of the book Tapping the Wisdom That Surrounds You: Mentorship and Women by Paula Watson-Lakamp
Cover of the book Adult Learners: Professional Development and the School Librarian by Paula Watson-Lakamp
Cover of the book The Rising Costs of Higher Education: A Reference Handbook by Paula Watson-Lakamp
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy