Marketing, Morality and the Natural Environment

Business & Finance, Marketing & Sales
Cover of the book Marketing, Morality and the Natural Environment by Andrew Crane, Taylor and Francis
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Author: Andrew Crane ISBN: 9781134612741
Publisher: Taylor and Francis Publication: January 4, 2002
Imprint: Routledge Language: English
Author: Andrew Crane
ISBN: 9781134612741
Publisher: Taylor and Francis
Publication: January 4, 2002
Imprint: Routledge
Language: English

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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