Marketing Management

Business & Finance
Cover of the book Marketing Management by Rittik Chandra, BookRix
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Author: Rittik Chandra ISBN: 9783730935811
Publisher: BookRix Publication: July 25, 2013
Imprint: Language: English
Author: Rittik Chandra
ISBN: 9783730935811
Publisher: BookRix
Publication: July 25, 2013
Imprint:
Language: English

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

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Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

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