Marketing Information Systems

Nonfiction, Computers, Advanced Computing, Management Information Systems
Cover of the book Marketing Information Systems by Chandra Sekhar Dr Gotlagunta, Kalpaz Publications
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Author: Chandra Sekhar Dr Gotlagunta ISBN: 9789351288510
Publisher: Kalpaz Publications Publication: June 30, 2012
Imprint: Kalpaz Publications Language: English
Author: Chandra Sekhar Dr Gotlagunta
ISBN: 9789351288510
Publisher: Kalpaz Publications
Publication: June 30, 2012
Imprint: Kalpaz Publications
Language: English

Information Technology (IT) has revolutionized different functional areas of modern organizations. A study on working of Marketing Information Systems (MKIS) is naturally a value addition exercise in the process of systematizing and documentation of Industry practices in India. It is tried to explore the effectiveness of the MKIS in terms of Information Quality. Decision Support and User Confidence and Satisfaction. It is also examined the aspects like Design Technology Effectiveness. Functional Effectiveness, Change Effectiveness User Friendliness, Cost Effectiveness and System Management perspective.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Information Technology (IT) has revolutionized different functional areas of modern organizations. A study on working of Marketing Information Systems (MKIS) is naturally a value addition exercise in the process of systematizing and documentation of Industry practices in India. It is tried to explore the effectiveness of the MKIS in terms of Information Quality. Decision Support and User Confidence and Satisfaction. It is also examined the aspects like Design Technology Effectiveness. Functional Effectiveness, Change Effectiveness User Friendliness, Cost Effectiveness and System Management perspective.

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