Marketing in the Tourism Industry (RLE Tourism)

The Promotion of Destination Regions

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Reference & Language, Reference
Cover of the book Marketing in the Tourism Industry (RLE Tourism) by , Taylor and Francis
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Author: ISBN: 9781135083380
Publisher: Taylor and Francis Publication: April 2, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135083380
Publisher: Taylor and Francis
Publication: April 2, 2013
Imprint: Routledge
Language: English

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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