Marketing in the 21st Century: Concepts, Challenges and Imperatives

Concepts, Challenges and Imperatives

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Marketing in the 21st Century: Concepts, Challenges and Imperatives by Henry Kyambalesa, Taylor and Francis
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Author: Henry Kyambalesa ISBN: 9781351781718
Publisher: Taylor and Francis Publication: November 1, 2017
Imprint: Routledge Language: English
Author: Henry Kyambalesa
ISBN: 9781351781718
Publisher: Taylor and Francis
Publication: November 1, 2017
Imprint: Routledge
Language: English

This title was first published in 2000:  Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This title was first published in 2000:  Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

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