Marketing in the 21st Century and Beyond: Timeless Strategies for Success, Condensed Edition

Timeless Strategies for Success, Condensed Edition

Business & Finance, Marketing & Sales
Cover of the book Marketing in the 21st Century and Beyond: Timeless Strategies for Success, Condensed Edition by , ABC-CLIO
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Author: ISBN: 9781440828539
Publisher: ABC-CLIO Publication: November 12, 2012
Imprint: Language: English
Author:
ISBN: 9781440828539
Publisher: ABC-CLIO
Publication: November 12, 2012
Imprint:
Language: English

Marketing in the 21st Century and Beyond: Timeless Strategies for Success, Condensed Edition contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing.

Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing in the 21st Century and Beyond: Timeless Strategies for Success, Condensed Edition contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing.

Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

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