Marketing In A Week

Be A Successful Marketer In Seven Simple Steps

Business & Finance, Marketing & Sales
Cover of the book Marketing In A Week by Eric Davies, Hodder & Stoughton
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Eric Davies ISBN: 9781444158946
Publisher: Hodder & Stoughton Publication: July 20, 2012
Imprint: Teach Yourself Language: English
Author: Eric Davies
ISBN: 9781444158946
Publisher: Hodder & Stoughton
Publication: July 20, 2012
Imprint: Teach Yourself
Language: English

Great marketing just got easier
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.

Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.

Each of the seven chapters in Marketing In A Week covers a different aspect:
- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Great marketing just got easier
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.

Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.

Each of the seven chapters in Marketing In A Week covers a different aspect:
- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion

More books from Hodder & Stoughton

Cover of the book Gilded Cage by Eric Davies
Cover of the book Secrets of Confident Communicators by Eric Davies
Cover of the book Watch Me Disappear by Eric Davies
Cover of the book Catholicism: A Complete Introduction: Teach Yourself by Eric Davies
Cover of the book Hart of Empire by Eric Davies
Cover of the book Kirstie's Vintage Home by Eric Davies
Cover of the book Gay Defeat by Eric Davies
Cover of the book Shakespeare's Comedy of The Tempest (Illustrations) by Eric Davies
Cover of the book Be Your Best At Triathlon by Eric Davies
Cover of the book Deliciously Ella The Plant-Based Cookbook by Eric Davies
Cover of the book If This Be Destiny by Eric Davies
Cover of the book Epiphanies of the Ordinary by Eric Davies
Cover of the book Life's a Game by Eric Davies
Cover of the book A Sea of Gold by Eric Davies
Cover of the book Great British Bake Off - Bake it Better (No.3): Pies & Tarts by Eric Davies
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy