Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions

Nonfiction, Reference & Language, Education & Teaching
Cover of the book Marketing Higher and Further Education by Gibbs, Paul, Knapp, Michael, Taylor and Francis
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Author: Gibbs, Paul, Knapp, Michael ISBN: 9781136609404
Publisher: Taylor and Francis Publication: December 6, 2012
Imprint: Routledge Language: English
Author: Gibbs, Paul, Knapp, Michael
ISBN: 9781136609404
Publisher: Taylor and Francis
Publication: December 6, 2012
Imprint: Routledge
Language: English

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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