Marketing for Scientists

How to Shine in Tough Times

Business & Finance, Marketing & Sales, Nonfiction, Science & Nature, Science
Cover of the book Marketing for Scientists by Marc J. Kuchner, Island Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marc J. Kuchner ISBN: 9781610911733
Publisher: Island Press Publication: June 22, 2012
Imprint: Island Press Language: English
Author: Marc J. Kuchner
ISBN: 9781610911733
Publisher: Island Press
Publication: June 22, 2012
Imprint: Island Press
Language: English

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.

As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical componof the modern scientific endeavor, not only advancing personal careers but also society's knowledge.

Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the mcritical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders.

Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.

As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical componof the modern scientific endeavor, not only advancing personal careers but also society's knowledge.

Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the mcritical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders.

Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

More books from Island Press

Cover of the book Public Produce by Marc J. Kuchner
Cover of the book Transport Beyond Oil by Marc J. Kuchner
Cover of the book Sloth (Erotic Romance / Voyeurism / Bondage / Lesbian / BDSM) by Marc J. Kuchner
Cover of the book Transit Street Design Guide by Marc J. Kuchner
Cover of the book The Girl on the Ferry by Marc J. Kuchner
Cover of the book Searching Out the Headwaters by Marc J. Kuchner
Cover of the book Urban Street Design Guide by Marc J. Kuchner
Cover of the book State of the World 2008 by Marc J. Kuchner
Cover of the book 5 Easy Pieces by Marc J. Kuchner
Cover of the book Restoring Disturbed Landscapes by Marc J. Kuchner
Cover of the book Requiem for Nature by Marc J. Kuchner
Cover of the book The World's Water 2004-2005 by Marc J. Kuchner
Cover of the book Vital Signs 2002 by Marc J. Kuchner
Cover of the book Naturalist 25th Anniversary Edition by Marc J. Kuchner
Cover of the book Resource Guide for Creating Successful Communities by Marc J. Kuchner
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy