Marketing for Health and Wellness Programs

Business & Finance, Marketing & Sales, Nonfiction, Health & Well Being, Medical
Cover of the book Marketing for Health and Wellness Programs by James Busbin, Donald Self, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: James Busbin, Donald Self ISBN: 9781136579714
Publisher: Taylor and Francis Publication: January 11, 2013
Imprint: Routledge Language: English
Author: James Busbin, Donald Self
ISBN: 9781136579714
Publisher: Taylor and Francis
Publication: January 11, 2013
Imprint: Routledge
Language: English

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions.

Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research.

Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions.

Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research.

Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.

More books from Taylor and Francis

Cover of the book Behavioural Approaches in Neuropsychological Rehabilitation by James Busbin, Donald Self
Cover of the book Foreign Direct Investment, Agglomeration and Externalities by James Busbin, Donald Self
Cover of the book Trumping the Mainstream by James Busbin, Donald Self
Cover of the book The Companion to British History by James Busbin, Donald Self
Cover of the book Multinationals and the Restructuring of the World Economy (RLE International Business) by James Busbin, Donald Self
Cover of the book The Employee-Organization Relationship by James Busbin, Donald Self
Cover of the book An East End Legacy by James Busbin, Donald Self
Cover of the book A Queer Capital by James Busbin, Donald Self
Cover of the book Socialism and Religion by James Busbin, Donald Self
Cover of the book Talleyrand by James Busbin, Donald Self
Cover of the book Embodying Charisma by James Busbin, Donald Self
Cover of the book City Regn Westrn Europ Ils 170 by James Busbin, Donald Self
Cover of the book Class, Race and Sport in South Africa's Political Economy (RLE Sports Studies) by James Busbin, Donald Self
Cover of the book Fatherhood by James Busbin, Donald Self
Cover of the book Urban Utopias by James Busbin, Donald Self
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy