Marketing for Architects and Engineers

A new approach

Nonfiction, Art & Architecture, Architecture
Cover of the book Marketing for Architects and Engineers by Brian Richardson, Taylor and Francis
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Author: Brian Richardson ISBN: 9781135820343
Publisher: Taylor and Francis Publication: September 2, 2003
Imprint: Taylor & Francis Language: English
Author: Brian Richardson
ISBN: 9781135820343
Publisher: Taylor and Francis
Publication: September 2, 2003
Imprint: Taylor & Francis
Language: English

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.

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