Marketing Financial Services

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Marketing Financial Services by Mike Wright, Trevor Watkins, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mike Wright, Trevor Watkins ISBN: 9781136380228
Publisher: Taylor and Francis Publication: February 17, 2010
Imprint: Routledge Language: English
Author: Mike Wright, Trevor Watkins
ISBN: 9781136380228
Publisher: Taylor and Francis
Publication: February 17, 2010
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

More books from Taylor and Francis

Cover of the book National Laws and International Commerce by Mike Wright, Trevor Watkins
Cover of the book The Sublime Invention by Mike Wright, Trevor Watkins
Cover of the book The Social Impact of Sport by Mike Wright, Trevor Watkins
Cover of the book Staff Development in Open and Flexible Education by Mike Wright, Trevor Watkins
Cover of the book Health on Delivery by Mike Wright, Trevor Watkins
Cover of the book The Image of God and the Psychology of Religion by Mike Wright, Trevor Watkins
Cover of the book Curriculum Theorizing and Teacher Education by Mike Wright, Trevor Watkins
Cover of the book Problems of Personality by Mike Wright, Trevor Watkins
Cover of the book Greek and Latin Literature of the Roman Empire by Mike Wright, Trevor Watkins
Cover of the book Communication Yearbook 11 by Mike Wright, Trevor Watkins
Cover of the book Aquinas by Mike Wright, Trevor Watkins
Cover of the book Injustice, Memory and Faith in Human Rights by Mike Wright, Trevor Watkins
Cover of the book The Later Middle Ages in England 1216 - 1485 by Mike Wright, Trevor Watkins
Cover of the book Laws of Inheritance by Mike Wright, Trevor Watkins
Cover of the book The International Politics of Eurasia: v. 5: State Building and Military Power in Russia and the New States of Eurasia by Mike Wright, Trevor Watkins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy