Marketing Finance

Business & Finance, Finance & Investing, Finance, Management & Leadership, Management
Cover of the book Marketing Finance by Keith Ward, Taylor and Francis
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Author: Keith Ward ISBN: 9781136380297
Publisher: Taylor and Francis Publication: May 31, 2012
Imprint: Routledge Language: English
Author: Keith Ward
ISBN: 9781136380297
Publisher: Taylor and Francis
Publication: May 31, 2012
Imprint: Routledge
Language: English

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.

Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.

Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.

Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.

Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.

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