Marketing Demystified

Business & Finance, Marketing & Sales, Research, Human Resources & Personnel Management, Skills, Entrepreneurship & Small Business
Cover of the book Marketing Demystified by Donna Anselmo, McGraw-Hill Education
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Author: Donna Anselmo ISBN: 9780071737180
Publisher: McGraw-Hill Education Publication: August 6, 2010
Imprint: McGraw-Hill Education Language: English
Author: Donna Anselmo
ISBN: 9780071737180
Publisher: McGraw-Hill Education
Publication: August 6, 2010
Imprint: McGraw-Hill Education
Language: English

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers:

  • Marketing’s four Ps . . . plus three—planning, positioning, and people
  • Tactics for organizing a research-driven campaign
  • Strategies for leading a marketing team
  • Techniques for branding from the inside out
  • Case studies of marketing successes and failures

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers:

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

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