Marketing Communications Management

Business & Finance, Marketing & Sales
Cover of the book Marketing Communications Management by Paul Copley, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paul Copley ISBN: 9781136380433
Publisher: Taylor and Francis Publication: March 30, 2007
Imprint: Routledge Language: English
Author: Paul Copley
ISBN: 9781136380433
Publisher: Taylor and Francis
Publication: March 30, 2007
Imprint: Routledge
Language: English

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter.

Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter.

Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

More books from Taylor and Francis

Cover of the book Knowledge Management - A Blueprint for Delivery by Paul Copley
Cover of the book Political Anthropology by Paul Copley
Cover of the book Managing Ethnic Diversity by Paul Copley
Cover of the book Famine and Disease in Ireland, vol 4 by Paul Copley
Cover of the book War Plays by Women by Paul Copley
Cover of the book Approaches to Art Therapy by Paul Copley
Cover of the book The Making of Marx's Critical Theory (RLE Marxism) by Paul Copley
Cover of the book Defensive Tactics for Today’s Law Enforcement by Paul Copley
Cover of the book Feeling the Heat by Paul Copley
Cover of the book Posttraumatic Growth in Clinical Practice by Paul Copley
Cover of the book Elite Schools in Globalising Circumstances by Paul Copley
Cover of the book China's Bloody Century by Paul Copley
Cover of the book AS Law by Paul Copley
Cover of the book Skilled Interpersonal Communication by Paul Copley
Cover of the book Profile Pieces by Paul Copley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy