Marketing Communications in the Pharmaceutical Industry

Nonfiction, Health & Well Being, Medical, Reference, Administration
Cover of the book Marketing Communications in the Pharmaceutical Industry by Peter Holden, CRC Press
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Author: Peter Holden ISBN: 9781315343976
Publisher: CRC Press Publication: April 19, 2018
Imprint: CRC Press Language: English
Author: Peter Holden
ISBN: 9781315343976
Publisher: CRC Press
Publication: April 19, 2018
Imprint: CRC Press
Language: English

Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.

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