Marketing Automation Revolution

Business & Finance, Marketing & Sales
Cover of the book Marketing Automation Revolution by Grzegorz Błażewicz, Wydawnictwo Naukowe PWN
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Author: Grzegorz Błażewicz ISBN: 9788301195380
Publisher: Wydawnictwo Naukowe PWN Publication: January 11, 2018
Imprint: Wydawnictwo Naukowe PWN Language: English
Author: Grzegorz Błażewicz
ISBN: 9788301195380
Publisher: Wydawnictwo Naukowe PWN
Publication: January 11, 2018
Imprint: Wydawnictwo Naukowe PWN
Language: English

Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges before marketers, the solving of which requires not only appropriate technologies, but also a new kind of knowledge.
The book leads the reader through the innovative technology of online marketing in the following areas:
• collecting and processing large amounts of user data;
• delivering personalized messages across all channels in real time;
• process automation;
• improving communication between marketing and sales departments.
This publication was illustrated with examples of various implementations, and as such, it should be a valuable source of information for marketers looking for a guidance regarding marketing automation technologies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges before marketers, the solving of which requires not only appropriate technologies, but also a new kind of knowledge.
The book leads the reader through the innovative technology of online marketing in the following areas:
• collecting and processing large amounts of user data;
• delivering personalized messages across all channels in real time;
• process automation;
• improving communication between marketing and sales departments.
This publication was illustrated with examples of various implementations, and as such, it should be a valuable source of information for marketers looking for a guidance regarding marketing automation technologies.

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