Marketing and Leasing: Apartments
Business & Finance, Finance & Investing, Real Estate, Management & Leadership, Management, Marketing & Sales
| Author: | Todd Fiest, Rebecca Niday | ISBN: | 9781572032347 |
| Publisher: | Institute of Real Estate Management | Publication: | March 24, 2016 |
| Imprint: | Institute of Real Estate Management | Language: | English |
| Author: | Todd Fiest, Rebecca Niday |
| ISBN: | 9781572032347 |
| Publisher: | Institute of Real Estate Management |
| Publication: | March 24, 2016 |
| Imprint: | Institute of Real Estate Management |
| Language: | English |
When it comes to apartments, positioning your property in the market and attracting and retaining new residents are essential for your success as a property manager. Marketing and Leasing: Apartments is a resource for learning the key strategies for reaching qualified prospects, selling your property's benefits, and successfully closing on the lease.
With this book, you will learn how to:
- Position your property to succeed in your market
- Showcase your property in the best light to secure new residents
- Achieve higher levels of resident satisfaction and retention by effectively responding to resident issues
The following items are covered in this book:
- MARKET ASSESSMENT: Neighborhood analysis, regional demographics, competitive analysis, rent-setting strategies
- MARKETING STRATEGIES: Marketing campaign development, advertising, social media marketing, analytics
- LEASING OFFICE OPTIMIZATION: Communications protocols, legal compliance, online leasing, showing and closing techniques, prospect qualification
- RESIDENT RETENTION: Lease administration, resident retention strategies, conflict resolution, reputation management
When it comes to apartments, positioning your property in the market and attracting and retaining new residents are essential for your success as a property manager. Marketing and Leasing: Apartments is a resource for learning the key strategies for reaching qualified prospects, selling your property's benefits, and successfully closing on the lease.
With this book, you will learn how to:
- Position your property to succeed in your market
- Showcase your property in the best light to secure new residents
- Achieve higher levels of resident satisfaction and retention by effectively responding to resident issues
The following items are covered in this book:
- MARKET ASSESSMENT: Neighborhood analysis, regional demographics, competitive analysis, rent-setting strategies
- MARKETING STRATEGIES: Marketing campaign development, advertising, social media marketing, analytics
- LEASING OFFICE OPTIMIZATION: Communications protocols, legal compliance, online leasing, showing and closing techniques, prospect qualification
- RESIDENT RETENTION: Lease administration, resident retention strategies, conflict resolution, reputation management
