Marketing and Consumption in Modern Japan

Nonfiction, History, Asian, Japan, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies, Business & Finance
Cover of the book Marketing and Consumption in Modern Japan by Kazuo Usui, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kazuo Usui ISBN: 9781134350735
Publisher: Taylor and Francis Publication: March 5, 2014
Imprint: Routledge Language: English
Author: Kazuo Usui
ISBN: 9781134350735
Publisher: Taylor and Francis
Publication: March 5, 2014
Imprint: Routledge
Language: English

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

More books from Taylor and Francis

Cover of the book India, Pakistan, and Democracy by Kazuo Usui
Cover of the book The Sound Bite Society by Kazuo Usui
Cover of the book Tensions of Modernity by Kazuo Usui
Cover of the book In Search of the True Gypsy by Kazuo Usui
Cover of the book Thomistic Principles and Bioethics by Kazuo Usui
Cover of the book Scholarly Self-Fashioning and Community in the Early Modern University by Kazuo Usui
Cover of the book The Imperial Curriculum by Kazuo Usui
Cover of the book Occupational Therapy in Forensic Psychiatry by Kazuo Usui
Cover of the book Phonological Skills and Learning to Read by Kazuo Usui
Cover of the book National Identity and Democratic Prospects in Socialist China by Kazuo Usui
Cover of the book Interactional Leadership and How to Coach It by Kazuo Usui
Cover of the book Dreaming Mobility and Buying Vulnerability by Kazuo Usui
Cover of the book A History of Private Bill Legislation by Kazuo Usui
Cover of the book Land Change Science, Political Ecology, and Sustainability by Kazuo Usui
Cover of the book Re-Thinking Mobility by Kazuo Usui
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy